Product marketing

Digestate offers significant economic benefits for farmers by reducing reliance on synthetic fertilisers and cutting transportation costs thanks to on-site availability. As its market grows, digestate commercialisation can generate additional income while supporting soil health, crop productivity, and climate-resilient farming. Upgrading technologies further enhance value by concentrating nutrients and enabling cost-efficient transport from surplus to deficit areas. From a marketing perspective, biogas plant operators must tailor product design, distribution channels, and pricing to different customer groups. While untreated digestate is commonly supplied directly to nearby farms, upgraded and standardised products open access to high-value markets such as private gardeners, where prices are significantly higher and must cover processing and marketing costs.

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